Annual Apple event promises new iPhone, watch models against a backdrop of slowing sales

By Irina Ivanova

/ MoneyWatch

Apple on Tuesday holds its annual product reveal event, where it's expected to unveil a next-generation iPhone, a new watch and a look at its hotly anticipated video-streaming device, Apple TV. As per usual, the Apple store is down before and during the event and Twitter is already abuzz with expectation.

The company's newest iPhone models are expected to be similar to the current slate, according to media reports and analysts who cover the company. Reports CNET: "The iPhone 2019 will probably be a whole lot like the 2018 iPhone. Not exactly the same. But pretty similar." Rumored features include more advanced cameras, faster processors, a new iOS operating system and possibly new colors.

Apple is also getting ready to roll out a Netflix-like streaming video service that promises a slate of original programs with stars such as Oprah Winfrey, Jennifer Aniston, Reese Witherspoon and Jason Momoa. Apple provided a peek at the service in March, but hasn't specified when it will debut this fall or how much it will cost.

Trending News

Those details are expected to be revealed Tuesday, along with more information about a video gaming service called Arcade.

CBS News is covering the event from New York, and CNET has reporters on site in Cupertino, California, home of Apple's HQ. CNET's Roger Cheng joined CBSN this morning to outline his expectations for the big day.

Dozens of states investigating if Google violated antitrust regulations

Fewer phones, more services

Apple has seen a slowdown in iPhone sales over the past year, with three straight quarters of declines. It shipped 36 million iPhones in the most recent quarter–a 13% fall from the year-before period.

Just over one-third of iPhones are sold in the U.S., followed by China (16%), Japan (10%) and the U.K. (5%), according to Canalys, an independent analyst firm.

While the iPhone is still Apple's biggest revenue source, its falling sales are putting pressure on Apple to expand its services, including Apple Music, iCloud and Apple TV.

"Apple needs a large installed base of device users to grow these businesses, which makes older-generation iPhones, as well as refurbished and second-hand devices, critical. But this also presents a challenge to Apple, as older devices provide an increasingly compelling alternative to its latest expensive flagships," Canalys Senior Analyst Ben Stanton said in a note, referring to widely publicized price estimates of $1,000 and more.

Given that this year's changes are likely to be incremental, many customers who bought models in the past two years may hold off upgrading this year, analyst Patrick Moorhead of Moor Insights told the Associated Press.

How to watch

The annual fall event is where Apple has traditionally featured its latest iPhone models and new features to its operating system, iOS. Here's everything you need to know to follow along live today.

Apple Event Live streams

With reporting by the Associated Press.

First published on September 10, 2019 / 11:21 AM

© 2019 CBS Interactive Inc.. All Rights Reserved.

Iran woman banned from soccer stadium burns herself to death

Sahar Khodayari dressed as a man to try and watch her favorite team play in Tehran, but got caught. Facing prison, she set herself on fire.

1H ago Iran Self Immolation ap-04121007520.jpg

Austrian doctor sues FDA for seizing U.S. patients' abortion drugs

Calls agency's move "unconscionable" and "unconstitutional"; FDA says she's breaking federal law by providing the drugs

6H ago ap-04121007520.jpg British Prime Minister Boris Johnson

Boris Johnson suspends UK Parliament over latest Brexit defeat

Opposition parties in the U.K. say they won't support an election until Britain has secured a delay to departing the European Union on October 31

14H ago British Prime Minister Boris Johnson North Korea's leader Kim Jong Un supervises a "strike drill" for multiple launchers and tactical guided weapon into the East Sea during a military drill in North Korea

North Korea fires projectiles after offering to resume U.S. talks

The projectiles reportedly flew across North Korea before landing in the waters off its east coast

15H ago North Korea's leader Kim Jong Un supervises a "strike drill" for multiple launchers and tactical guided weapon into the East Sea during a military drill in North Korea nod-dhs-bugged-1.png

Former DHS chiefs on the future of election interference

"CBS Evening News" anchor Norah O'Donnell spoke with former Homeland Security Secretaries Jeh Johnson, Michael Chertoff and Janet Napolitano

16H ago nod-dhs-bugged-1.png Trump

NOAA chief speaks to meteorologists in Alabama amid outcry

NOAA Acting Administrator Neil Jacobs recognized and thanked the Birmingham office, which pushed back against the president's claims

0M ago Trump FILE PHOTO: Credit reporting company Equifax Inc. offices are pictured in Atlanta

Don't blow this deadline if you want that $125 Equifax cash

Consumers who filed to get a cash payment for 2017 data leak must now prove they've enrolled for credit monitoring

45M ago FILE PHOTO: Credit reporting company Equifax Inc. offices are pictured in Atlanta US-IT-LIFESTYLE-APPLE

Apple to reveal updated iPhones, watches and Apple TV

The company's annual product event comes as it's selling fewer and fewer iPhones

1H ago US-IT-LIFESTYLE-APPLE 0909-ctm-billybushpreview-king.jpg

Billy Bush: The Access Hollywood tape was "weaponized"

"I got taken out, but I wasn't the target," Bush said

1H ago 0909-ctm-billybushpreview-king.jpg Mass Shootings

House committee pushes forward on gun control bills

The House Judiciary Committee will vote on whether to send several gun control bills to the House floor on Tuesday

1H ago Mass Shootings Trump

NOAA chief speaks to meteorologists in Alabama amid outcry

NOAA Acting Administrator Neil Jacobs recognized and thanked the Birmingham office, which pushed back against the president's claims

0M ago Trump 0909-ctm-billybushpreview-king.jpg

Billy Bush: The Access Hollywood tape was "weaponized"

"I got taken out, but I wasn't the target," Bush said

1H ago 0909-ctm-billybushpreview-king.jpg Mass Shootings

House committee pushes forward on gun control bills

The House Judiciary Committee will vote on whether to send several gun control bills to the House floor on Tuesday

1H ago Mass Shootings sarah-palin-todd-palin.jpg

Sarah Palin's husband Todd apparently files for divorce

Court documents say the couple's "incompatibility" makes it "impossible to live together as husband and wife"

2H ago sarah-palin-todd-palin.jpg 0910-ctm-condoleezariceqa-1930464-640x360.jpg

Condoleezza Rice: "I'm relieved" that U.S. walked away from talks with Taliban

Rice said there were some "bad tell-tale signs" that the Taliban was not willing to negotiate seriously with the U.S.

2H ago 0910-ctm-condoleezariceqa-1930464-640x360.jpg 0910-ctm-billybush-king-1930478-640x360.jpg

Entertainment

Billy Bush on rebuilding after Trump tape

Billy Bush is back on television as the new host of the entertainment show, "Extra." His return comes three years after he was suddenly fired, after a 2005 Access Hollywood tape was released showing Bush and Donald Trump engaging in a lewd conversation about women. In a network exclusive, Gayle King went to Burbank Studios in California, where Bush showed her how he's approaching this opportunity with a new perspective.

2H ago 06:43 0910-ctm-billybush-king-1930478-640x360.jpg alex-trebek-interview-promo.jpg

Alex Trebek starts new "Jeopardy!" season

This summer, Trebek celebrated his 79th birthday and that he completed chemotherapy

16H ago alex-trebek-interview-promo.jpg 0909-en-alextrebek-odonnell-1930228-640x360.jpg

Alex Trebek returns to "Jeopardy!"

It's a new season for "Jeopardy!" host Alex Trebek. He began season 36 of the legendary show after announcing in March he had been diagnosed with stage 4 pancreatic cancer. "CBS Evening News" anchor Norah O'Donnell has more.

15H ago 01:02 0909-en-alextrebek-odonnell-1930228-640x360.jpg Pilot

"Bob Hearts Abishola": Love, laughter and the American Dream

New CBS romantic comedy also explores the immigrant experience in America today

18H ago Pilot FRANCE-US-FILM-FESTIVAL-DEAUVILLE

Pierce Brosnan wants to see a woman play James Bond

"I think we've watched the guys do it for the last 40 years, get out of the way, guys, and put a woman up there," he said

22H ago FRANCE-US-FILM-FESTIVAL-DEAUVILLE US-IT-LIFESTYLE-APPLE

Apple to reveal updated iPhones, watches and Apple TV

The company's annual product event comes as it's selling fewer and fewer iPhones

1H ago US-IT-LIFESTYLE-APPLE istock88471337large.jpg

Startup can mine people's data from LinkedIn profiles

Company called HiQ Labs wins court OK to scrape profiles on LinkedIn for data about people's lives and connections

17H ago istock88471337large.jpg The Google logo is pictured at the entrance to the Google offices in London

48 states launch antitrust investigation into Google

From search to ads to data mining, "an ecosystem where people's whole internet experience is mediated through Google"

2H ago The Google logo is pictured at the entrance to the Google offices in London FRANCE-POLITICS-TECHNOLOGY-FACEBOOK

Zuckerberg declines again to testify to international panel

It's the third time the Facebook CEO has refused an invitation to appear before a gathering of global lawmakers investigating disinformation

21H ago FRANCE-POLITICS-TECHNOLOGY-FACEBOOK Cordless white headphones in the air on a blue background.

Lost AirPods cost consumers more than half a billion dollars annually

Now hear this: Apple's AirPod sales could exceed $10 billion this year, with 5% to 7% of sales to replace lost ear buds

Sep 6 Cordless white headphones in the air on a blue background. Trump

NOAA scientist rips "political" backing of Trump's Dorian claims

Craig McLean, NOAA's acting chief scientist, wrote an email to colleagues that called the agency's response "political"

14H ago Trump Hurricane Dorian's damage at Equinor's South Riding Point oil storage facility is seen from an aerial view over Grand Bahama, Bahamas, September 7, 2019.

Company pledges to clean up oil from facility damaged by Dorian

Norwegian-based Equinor says it was unclear how big the spill was at its oil terminal on Grand Bahama

Sep 8 Hurricane Dorian's damage at Equinor's South Riding Point oil storage facility is seen from an aerial view over Grand Bahama, Bahamas, September 7, 2019. beaver-judith-lehmberg-teeth-4500-promo-top.jpg

Nature up close: Beavers, the master engineers

A keystone species for animals and plants, beavers are crafty builders who continually reshape parts of Wyoming's Snake River

Sep 7 beaver-judith-lehmberg-teeth-4500-promo-top.jpg screen-shot-2019-09-06-at-10-31-10-am.png

New species of dinosaur discovered in Japan

The discovery is the largest dinosaur skeleton ever found in the country

Sep 6 screen-shot-2019-09-06-at-10-31-10-am.png 090619-landing2.jpg

Indian spacecraft apparently crashes in moon landing attempt

India seeks to join the U.S., Russia and China as the only countries to successfully land a spacecraft on the moon

Sep 6 090619-landing2.jpg Businessman sleeping with feet up at desk

Could napping help you live longer?

New study finds one or two naps a week may be beneficial for heart health – but more isn't better

1H ago Businessman sleeping with feet up at desk Measles vaccine

California governor signs bill limiting vaccine exemptions

The governor's amendments to the bill — delaying state reviews of certain medical exemptions and grandfathering in existing exemptions — were contained in a separate measure, which was also signed into law

13H ago Measles vaccine Mid section of pregnant woman standing in corridor

Study finds increased high blood pressure cases during pregnancy

High blood pressure raises the risk of complications such as stroke and kidney failure

16H ago Mid section of pregnant woman standing in corridor Senior woman retirement

Richer Americans live longer than those lower down the ladder

Poverty a "life-threatening issue for millions of people," Sen. Bernie Sanders says of government's longevity findings

18H ago Senior woman retirement piper-johnson-interview.jpg

Parents say vaping nearly took their daughter's life

The college freshman, who'd been vaping for more than two years, vows she will never vape again after ending up in the ICU

21H ago piper-johnson-interview.jpg People Maddow Harvard

Rachel Maddow sued for $10 million by One America News

Maddow had called the conservative network "paid Russian propaganda," which the network claims is "malicious libel"

2H ago People Maddow Harvard FILE PHOTO: Credit reporting company Equifax Inc. offices are pictured in Atlanta

Don't blow this deadline if you want that $125 Equifax cash

Consumers who filed to get a cash payment for 2017 data leak must now prove they've enrolled for credit monitoring

45M ago FILE PHOTO: Credit reporting company Equifax Inc. offices are pictured in Atlanta US-IT-LIFESTYLE-APPLE

Apple to reveal updated iPhones, watches and Apple TV

The company's annual product event comes as it's selling fewer and fewer iPhones

1H ago US-IT-LIFESTYLE-APPLE Dollars out of a ATM machine. 3d illustration

Couple arrested after spending mistaken $120,000 deposit

Pair allegedly spent most of the money on items such as an SUV, four-wheelers, a camper and bills

14H ago Dollars out of a ATM machine. 3d illustration APTOPIX Amazon Warehouse Job Fair

Amazon to hire 30,000 workers at job fairs in 6 cities

The jobs range from $100,000-plus jobs for engineers to warehouse workers earning at least $15 an hour

2H ago APTOPIX Amazon Warehouse Job Fair heather-gumina-ecso.jpg

Mom found dead 2 months after she vanished; husband arrested

Discovery of El Dorado County woman Heather Gumina prompted a homicide investigation by the county sheriff's office, which led to the arrest of her husband

3H ago heather-gumina-ecso.jpg ap6608010465.jpg

America's deadliest mass shootings

These are the deadliest mass shootings in American history

Aug 5 40 photos ap6608010465.jpg naval-academy-noose-august-and-september-2019.jpg

Naval Academy probing apparent noose found in school building

Discovery was made on 56th anniversary of the March on Washington and Dr. Martin Luther King Jr.'s historic "I Have a Dream" speech

5H ago naval-academy-noose-august-and-september-2019.jpg Dollars out of a ATM machine. 3d illustration

Couple arrested after spending mistaken $120,000 deposit

Pair allegedly spent most of the money on items such as an SUV, four-wheelers, a camper and bills

14H ago Dollars out of a ATM machine. 3d illustration 0909-cbsn-congressreturns-xxb-1929856-640x360.jpg

Congress to consider gun laws & spending

Congress returns from its August recess to take up the gun debate and a fight over government spending. CBS News chief congressional correspondent Nancy Cordes joins CBSN with more on these major legislative challenges.

19H ago 07:05 0909-cbsn-congressreturns-xxb-1929856-640x360.jpg cbsn-fusion-india-loses-communication-with-lunar-lander-thumbnail-1928725-640x360.jpg

Space

India fails to land on the moon

India hoped to become the fourth nation to soft-land on the moon with their Chandrayaan-2 space mission. But their space agency, ISRO, lost communication with their lander just before the mission was complete. CBS News Space Consultant Bill Harwood joined CBSN to discuss the apparent failure.

Sep 7 05:43 cbsn-fusion-india-loses-communication-with-lunar-lander-thumbnail-1928725-640x360.jpg 090619-landing2.jpg

Indian spacecraft apparently crashes in moon landing attempt

India seeks to join the U.S., Russia and China as the only countries to successfully land a spacecraft on the moon

Sep 6 090619-landing2.jpg cbsn-fusion-president-trump-announces-the-u-s-space-command-is-open-as-part-of-an-approach-to-better-defend-american.jpg

Trump launches U.S. Space Command

President Trump held a Rose Garden event to commemorate the establishment of the U.S. Space Command Thursday, as the president pushes for the creation of his sixth branch of the military, the Space Force. CBS News' Bofta Yimam reports.

Aug 29 01:53 cbsn-fusion-president-trump-announces-the-u-s-space-command-is-open-as-part-of-an-approach-to-better-defend-american.jpg Hurricane Dorian leaves the Caribbean Sea and tracks toward the Florida coast in this NOAA satellite image taken at 10:20 a.m. ET August 29, 2019.

Kennedy Space Center bracing for Hurricane Dorian

NASA is hauling a massive launch gantry off the launch pad to avoid the threat of hurricane winds

Aug 29 Hurricane Dorian leaves the Caribbean Sea and tracks toward the Florida coast in this NOAA satellite image taken at 10:20 a.m. ET August 29, 2019. cbsn-fusion-trump-space-command-ceremony-2019-08-29-thumbnail-1923152-640x360.jpg

Trump establishes U.S. Space Command

President Trump marked the establishment of the U.S. Space Command in the Rose Garden, and unveiled its flag for the first time during a ceremony Thursday afternoon.

Aug 29 03:49 cbsn-fusion-trump-space-command-ceremony-2019-08-29-thumbnail-1923152-640x360.jpg Damage at the Abaco Beach Resort during the eye of  Hurricane Dorian in Marsh Harbour

Photos: Hurricane Dorian's devastation

"Everything's gone! Everything!" one woman said after Dorian slammed into the Bahamas

Sep 6 42 photos Damage at the Abaco Beach Resort during the eye of  Hurricane Dorian in Marsh Harbour raiders.jpg

The most valuable NFL teams in 2019, ranked

Thanks to some pricey TV deals, a relocation, and brand-new stadiums, the NFL has never been more valuable.

Sep 5 40 photos raiders.jpg Washington Redskins v New England Patriots

Highest-paid NFL players in 2019, ranked

These are the NFL superstars who earn the most cash this season

Aug 29 50 photos Washington Redskins v New England Patriots ashleyfallisparents.jpg

Ashley Fallis death: A family's fight for justice

Was the Colorado mother's 2012 death a suicide, as her husband maintains, or was it murder, as her parents insist?

Aug 24 15 photos ashleyfallisparents.jpg intro-slide.jpg

World's most polluted cities

Air pollution can cause serious health problems for people who are exposed to it, even for just a few minutes

Aug 23 51 photos intro-slide.jpg master-drinking-1920x1080-1927508-640x360.jpg

Popular

Drinking culture and American kids

On America's college campuses, there are epidemics we talk about and those we don't. When sexual assaults or fraternity hazing deaths make headlines, court cases follow and new rules are enacted, but less attention is paid to an underlying issue – binge drinking culture. CBSN Originals explores how drinking to excess is not only considered normal, but cool, and how for many young people "blacking out" is less a rarity than an every weekend occurrence – with grave consequences.

Sep 5 23:34 master-drinking-1920x1080-1927508-640x360.jpg 0910-cbsn-wrj-bahamasrecoveryeffort-1930563-640x360.jpg

Bahamas beginning Hurricane Dorian recovery

Officials in the Bahamas have started recovery efforts after Hurricane Dorian devastated the islands. Ellison Thompson, the deputy director general of the Ministry of Tourism and Aviation, joined CBSN to talk about those efforts.

updated 12M ago 04:43 0910-cbsn-wrj-bahamasrecoveryeffort-1930563-640x360.jpg 0910-cbsn-yvc-ncspecialelection-1930545-640x360.jpg

North Carolina holding special election

Voters are heading to the polls for today's closely watched special election in North Carolina's 9th Congressional District. Political analysts Leslie Sanchez and Antjuan Seawright joined CBSN to explain on why some see this election as a referendum on President Trump.

updated 15M ago 11:01 0910-cbsn-yvc-ncspecialelection-1930545-640x360.jpg 0910-cbsn-ytb-ytc-borisjohnsonukparliament-1930533-640x360.jpg

UK Parliament suspended after Brexit defeat

British Prime Minister Boris Johnson suffered multiple setbacks on his Brexit plans this week, following outrage over his decision to suspend Parliament. CBS News senior foreign correspondent Mark Phillips joined CBSN to explain.

updated 49M ago 06:08 0910-cbsn-ytb-ytc-borisjohnsonukparliament-1930533-640x360.jpg 0910-cbsnam-googleantitrustinvestigation-1930501-640x360.jpg

Google facing antitrust investigation

Forty-eight states launched an investigation into whether Google violated antitrust regulations. The probe will look into whether Google has become too dominant in the online advertising space and as a search engine. Facebook is facing a similar investigation. CBS News correspondent Hilary Lane reports on the latest, and CNET News executive editor Roger Cheng joined "CBSN AM" to discuss the investigation and what's expected at Apple's iPhone event.

1H ago 07:15 0910-cbsnam-googleantitrustinvestigation-1930501-640x360.jpg