Hilarious AeroMexico ad offers discount to American passengers who have Mexican DNA

By Christopher Brito

/ CBS News

AeroMexico's "DNA discount" commercial

AeroMexico launched a new commercial this month that tackles U.S.-Mexico tensions over the border wall with a humorous twist. In the ad, which has gone viral, Mexico's largest airline offers a unique discount to Americans reluctant about traveling to the country — it gave them DNA tests, and the more Mexican heritage they turn out to have, the more they save.

Filmed in Wharton, Texas, the commercial begins by asking several residents if they'd consider traveling to Mexico for vacation. All of them shut down the idea, many conveying dislike for their southern neighbor.

"No way."

"That's not my cup of tea."

"Let me stay here in peace and let those folks stay on their side of the border."

One man admits he likes tequila and burritos, but Mexico? "No!"

Title: DNA Discounts
Client: Aeroméxico
Office: Mexico City

To inspire more travelers to visit Mexico, Aeroméxico revealed some surprising information to Americans about their own heritage.

See more creative work, here: https://t.co/unXxF8YVmc #ClientWork #AdOfTheDay pic.twitter.com/E8EahCJgZq

— Ogilvy (@Ogilvy) January 9, 2019

Citing statistics from the Department of Homeland Security, AeroMexico notes that Mexican migration into the U.S. goes way back in history, but the narrator says most Americans who have Mexican ancestry don't know it.

To entice them to go to Mexico, AeroMexico offered a DNA test and an unexpected bargain: "The more Mexican they are, the more discount they get."

The DNA test results are then revealed on camera and many of same people interviewed earlier express shock or confusion, while some break into a big smile.

The ad, which was tweeted by advertising agency Oglivy last week, finishes with the slogan, "DNA discounts: There are no borders within us" –– an apparent dig at President Trump's pursuit of a border wall.

AeroMexico and Oglivy did not return CBS News' request for comment on the ad.

On social media, many praised the ad and commented on how funny it was.

"Hilarious. High praise to the team which created this," one Twitter user wrote.

"When ads get it right! Kudos @ogilvy," said another.

First published on January 18, 2019

© 2019 CBS Interactive Inc. All Rights Reserved.

AeroMexico ad offers "DNA discounts"

The ad finishes with the tagline, "There are no borders within us" – an apparent dig at President Trump's pursuit of a border wall between U.S. and Mexico

updated 19M ago

Elizabeth Warren wants you to know her (clean) dog is going to New Hampshire

Warren is one of many presidential candidates attempting to carve a niche online

updated 40M ago

Schwarzenegger's son recreates famous photo

If Joseph Baena keeps it up, he could be a "Mr. Universe" – just like his dad

updated 59M ago

White House says next North Korea summit to take place next month

The announcement came after President Trump and top North Korean official Kim Yong Chol met in the Oval Office Friday

updated 8M ago

Trump admin may shift stance on marijuana enforcement

William Barr said at his confirmation hearing this week that he wouldn't use federal resources to "go after" pot sales in states where it's legal

1H ago

Elizabeth Warren wants you to know her (clean) dog is going to New Hampshire

Warren is one of many presidential candidates attempting to carve a niche online

updated 40M ago

White House says next North Korea summit to take place next month

The announcement came after President Trump and top North Korean official Kim Yong Chol met in the Oval Office Friday

updated 8M ago

PayPal offers cash advances to government workers

Company commits $25 million to program to help federal employees stuck without paychecks in fourth week of D.C. impasse

1H ago

Stock prices up more than 10% since shutdown began

Four weeks into the longest shutdown in U.S. history, Wall Street seems to be saying: Stay shut

2H ago

Pelosi says it was “very irresponsible” for Trump to cancel trip

House Speaker Nancy Pelosi responded to Trump's decision to ground her trip to Brussels and Afghanistan

3H ago

White House says next North Korea summit to take place next month

The announcement came after President Trump and top North Korean official Kim Yong Chol met in the Oval Office Friday

updated 8M ago

Graham in Turkey after criticizing Trump's Syria withdrawal plans

Senior GOP senator has said Trump's move to pull out will embolden ISIS, as ex-U.S. envoy warns it's already happening

4H ago

Heavy machinery used in bid to reach toddler down 360-foot hole

Spanish boy Julen Rosello fell into the narrow waterhole five days ago and hasn't been heard, but there's still hope he's alive

5H ago

17-year-old from Jersey makes history at Australian Open

"I want to win this tournament," Amanda Anisimova said. "Right now."

4H ago

Car bomb kills 21 on Colombia police academy campus

Authorities say ELN, the only remaining active rebel group in the country, behind the deadliest attack in more than a decade

7H ago

Schwarzenegger's son recreates famous photo

If Joseph Baena keeps it up, he could be a "Mr. Universe" – just like his dad

updated 59M ago

Sony Music reportedly drops R. Kelly

Industry reports say Sony has parted ways with embattled singer R. Kelly, who faces allegations of sexual misconduct

1H ago

17-year-old from Jersey makes history at Australian Open

"I want to win this tournament," Amanda Anisimova said. "Right now."

4H ago

How to watch "Star Trek: Discovery" season 2

New season of "Star Trek: Discovery" premieres Thursday on CBS All Access

16H ago

Netflix beats expectations for subscribers, undershoots revenue

The streaming service, which added 8.8 million new users in the last quarter, recently hiked its monthly fees

19H ago

Saturn spent billions of years without its rings, NASA says

Saturn's rings may have formed during the age of dinosaurs – but compared to the planet, that's not that old

3H ago

Tens of thousands of embryos are stuck in limbo in fertility clinics

Some are outright abandoned by people who quit paying storage fees while some couples are struggling with tough decisions

Jan 17

Unpaid NASA workers protect missions during shutdown

NASA managers and engineers continue to oversee critical missions amid shutdown chaos

6H ago

Facebook shuts hundreds of pages linked to Russia's Sputnik

Facebook said it discovered two large disinformation operations as part of its fight against fake news

Jan 17

"Super blood wolf moon" will light up the sky Sunday

An unusual lunar eclipse will unfold Sunday night — and it will be hard to miss if you stay up

14H ago

Possible link seen between opioids and birth defect

The horrific defect involves the baby being born with its intestines hanging outside the stomach

updated 10M ago

Vaping has created teen nicotine addicts with few treatment options

The options for treating nicotine addiction in children is limited at a time when teen vaping is exploding in popularity.

6H ago

Perdue recalls chicken nuggets for possible wood contamination

Company reports customer complaints that wood was found in its gluten-free Organics Breaded Chicken Breast Nuggets

4H ago

Anti-vax movement among top 10 global health threats for 2019

Climate change also makes the World Health Organization's list of biggest health concerns

20H ago

The world needs a diet overhaul, expert panel says

New report concludes we need a major diet change to do what's best for our health and the planet

Jan 17

AeroMexico ad offers "DNA discounts"

The ad finishes with the tagline, "There are no borders within us" – an apparent dig at President Trump's pursuit of a border wall between U.S. and Mexico

updated 19M ago

Sony Music reportedly drops R. Kelly

Industry reports say Sony has parted ways with embattled singer R. Kelly, who faces allegations of sexual misconduct

1H ago

PayPal offers cash advances to government workers

Company commits $25 million to program to help federal employees stuck without paychecks in fourth week of D.C. impasse

1H ago

Stock prices up more than 10% since shutdown began

Four weeks into the longest shutdown in U.S. history, Wall Street seems to be saying: Stay shut

2H ago

Sears creditors allege Eddie Lampert lining "own pockets"

Legal challenge by committee pushing to liquidate retailer's remaining assets, including 425 stores that employ 45,000

1H ago

Facility where comatose woman had baby faces new abuse allegations

The facility is facing scrutiny after another patient in a vegetative state unexpectedly gave birth

3H ago

Disabled woman, 23, raped, impregnated in health care facility: Suit

Lawsuit alleges she was living in facility in Pensacola, Florida when it happened, but authorities say they can't find DNA evidence of a rape

8H ago

Man sentenced in fatal stabbing of Morgan Freeman relative

Prosecutors say Lamar Davenport, 33, stabbed his girlfriend E'Dena Hines multiple times while under the influence of alcohol and drugs in August 2015

15H ago

El Chapo mistress describes "naked" drug lord's escape

"He took off running. He left us behind," Lucero Guadalupe Sanchez Lopez said Thursday in Joaquin Guzman's drug trafficking trial

16H ago

1 dead, 1 wounded in shooting outside Texas church

Harris County Sheriff's department said they're looking for a person in connection to Thursday night's incident

11H ago