By Lex Haris CBS News October 11, 2018, 3:17 PM CBS News names magazine vet Joanna Coles creative advisor, focusing on morning show

Joanna Coles speaks onstage during Advertising Week New York on Sept. 28, 2016, in New York City.

Slaven Vlasic/Getty Images for Advertising Week New York

CBS News said Thursday that veteran editor Joanna Coles will join the division as "creative advisor," with an initial focus on "CBS This Morning."

"We want Joanna's perspective and experience to help us engage new audiences everywhere," said CBS News president David Rhodes in a memo to staff.

Rhodes also expressed support for the show. "We love the journalism that CTM is doing, we believe in the people doing it," the note read.

Rhodes said Coles would be working on a "part-time" basis, and also "weigh in on other strategic opportunities."

"I'm so excited to be back in a newsroom for a bit, at a time when there is so much happening," Coles said.

Coles, formerly the editor in chief of Cosmopolitan, was most recently chief content officer of Hearst Magazines, and is a board member at Snap Inc. She left Hearst in August.

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